PinnedEugene CaponDefining the Metaverse…If you didn’t work in the tech industry prior to 2021, the term “Metaverse” might have been unfamiliar to you. But when social media giant…Feb 15, 2023Feb 15, 2023
Eugene CaponConsider a game bible for your next online virtual world.In a recent client meeting, I was asked to create a “cool virtual world” for their brand. I wanted to make sure we had a plan, so I asked…Oct 12, 2023Oct 12, 2023
Eugene CaponYouth is killing your social platformIn the previous newsletter, I discussed the social media life cycle — an illustrative approach to explaining how social media platforms…Jul 31, 2023Jul 31, 2023
Eugene CaponThe Life & Death of Social Media“If you study social media at a high level long enough, you will start to see patterns. Seeing enough patterns enables you to predict…Jul 18, 2023Jul 18, 2023
Eugene CaponThe Business VS CreativityThere is a misconception that being an artist guarantees a life of financial struggle and hardship. However, I can confidently tell you…Jul 3, 2023Jul 3, 2023
Eugene CaponThe Quest for Viral Content!The statement, “I want you to make a viral video for us,” is one of the worst requests I get from clients. The truth is, creating a viral…Jun 19, 2023Jun 19, 2023
Eugene Capon“The Metaverse is dead”… That’s the bold claim made by Ed Zitron in an article for Business Insider.People tend to only read headlines.Jun 5, 2023Jun 5, 2023
Eugene CaponDoes your company need a Chief Metaverse Officer?A Chief Metaverse Officer (CMO), not to be confused with a Chief Marketing Officer, is the new position that companies have started to add…May 23, 2023May 23, 2023
Eugene CaponThe skills you need to survive AIArtificial intelligence is here, and it’s understandable that many people are fearful for their jobs. AI has the potential to automate…May 20, 2023May 20, 2023
Eugene CaponDon’t believe everything you see thanks to… AIImagine waking up to a barrage of messages and missed calls from worried friends and family who saw a video of you doing something…May 8, 2023May 8, 2023