Consider a game bible for your next online virtual world.

Eugene Capon
4 min readOct 12, 2023


In a recent client meeting, I was asked to create a “cool virtual world” for their brand. I wanted to make sure we had a plan, so I asked if they had something called a “game bible.” The person looked confused, so I explained what it was and spent the next 40 minutes talking about how their virtual world should be designed using this document.

It made me realize that not everyone knows about game bibles, especially new companies going from traditional websites to immersive worlds for the first time. They often ask for their own “Metaverse” when they really mean a virtual world. (The Metaverse is a byproduct of the 3rd generation of the internet and isn’t going to be around for a number of years). Game bibles are highly detailed plans for making an in-depth virtual world or game. They’re common in the gaming world, but as more brands move from regular websites to 3D spaces, they might need to start using game bibles too.

If a company is used to making regular websites, they might not know what a game bible is. Even a game company might not be great at advertising their products in a virtual space unless they have someone who knows that specific area. As we get closer to the Metaverse, people who design websites should think about adding game bibles to their design plans.

So what’s in a game bible? It has stories, details about characters, info about the technology needed, and even documents for the business side of things. Websites are usually simpler than video games, with plans focusing on words, basic design, and how you click around the site. So, how does a game bible look for a fun website where you can create your own world? Let’s find out!

Here is a basic breakdown of how a game bible should be laid out. Feel free to copy this breakdown to use in your next game or virtual world project.

Game Concept: Can you provide a brief overview of the game’s concept and its unique selling points? This will help determine the scope and complexity of the project. Does the game reside in deep lore? Where does the game take place? Who are the characters in that world?

Team Composition: Do you have a team in mind for this project, or are you planning to assemble one? If so, what roles will be needed, and do you have any potential team members in mind?

Game Design: Have you already created a detailed game design document (GDD) outlining the core mechanics, features, and gameplay elements? Is there a basic package that already exists that you are going to adopt?

Art and Assets: What level of visual quality are you aiming for in terms of character models, animations, and environments?Do you plan to hire artists, and animators, or use pre-made assets?

Technology and Development: Have you decided on the development platform (e.g., spatial, Unity, Unreal Engine, rec room)? Do you have any specific technical requirements or features related to the immersive aspects of the game? Is the experience only on desktop or is it accessible in VR?

Monetization Strategy: Are you planning to offer the experience with in-app purchases, charge a one-time premium fee, or use another monetization strategy? Does your world simply exist for branding purposes or are there middle features you plan on releasing at a later date after launch?

Marketing and Promotion: What are your marketing and promotion plans? Do you have a budget for advertising, social media, and community management?

Testing and Quality Assurance: How do you plan to ensure the experience is thoroughly tested and polished before launch? Will you hire QA testers or use external testing services?

Legal and Licensing: Are there any legal considerations, such as licensing fees for the use of certain brands, trademarks, or third-party assets?

Post-Launch Support: What are your plans for post-launch support, including updates, bug fixes, and additional content?

Timeline: Are there any specific milestones or deadlines within this timeline that you should consider for budgeting purposes?

Funding: Do you have a budget in mind for this project, or are you seeking external funding? If so, what sources of funding are you exploring?

As the line between online content and virtual worlds blur the importance of game bibles becomes clearer, even for those not familiar with the gaming industry. Whether you’re building a virtual space for a brand or exploring new possibilities for online interaction, incorporating a game bible can be the key to crafting an immersive and unforgettable experience. From detailed stories and characters to the nitty-gritty of technology and business aspects, a game bible ensures that every element aligns to create something truly special. As website designers venture into this 3D realm, thinking beyond the traditional boundaries of web projects and considering the rich insights of a game bible can be the difference between a good idea and a remarkable online experience.

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Eugene Capon

Social Media Futurist. Public Speaker. New Media Artist. Co-founder of Studio Capon. #VR #AR #Tech #Youtube #Design