In a recent client meeting, I was asked to create a “cool virtual world” for their brand. I wanted to make sure we had a plan, so I asked if they had something called a “game bible.” …

In the previous newsletter, I discussed the social media life cycle — an illustrative approach to explaining how social media platforms undergo various phases that can ultimately result in a buyout, closure, or becoming too big to fail. The main objective of the social media life cycle is to provide…

“If you study social media at a high level long enough, you will start to see patterns. Seeing enough patterns enables you to predict potential outcomes for the lifespan of social media platforms. Over the years since the birth of the internet, we have witnessed the closure of numerous platforms…

There is a misconception that being an artist guarantees a life of financial struggle and hardship. However, I can confidently tell you that this is just that — a misconception. I have been able to sustain myself through my art for years because I understand the business side of it…

The statement, “I want you to make a viral video for us,” is one of the worst requests I get from clients. The truth is, creating a viral video is as unpredictable as winning the lottery. The very essence of a viral video lies in its ability to organically capture…

“The Metaverse is dead”… That’s the bold claim made by Ed Zitron in an article for Business Insider. Several people sent me this article and asked if I felt like I wasted my life. Frankly, it made me laugh. …

A Chief Metaverse Officer (CMO), not to be confused with a Chief Marketing Officer, is the new position that companies have started to add to their senior-level staff with increased frequency over the last couple of years. If you ask the world if your company needs one, then history would…

Artificial intelligence is here, and it’s understandable that many people are fearful for their jobs. AI has the potential to automate tasks and processes traditionally performed by humans, leading to concerns about job displacement, particularly in industries where AI can efficiently handle repetitive or routine tasks. While the integration of…

Imagine waking up to a barrage of messages and missed calls from worried friends and family who saw a video of you doing something completely out of character. But you’re sure you’ve never done anything like that! It turns out that the video is a deep fake, an AI-generated video…